Myntra leverages its network of kirana stores for last-mile deliveries
Posted in: blogFashion portal Myntra is aggressively leveraging its network of ‘kirana’ stores and other small shops to fulfil its last-mile deliveries. Its ‘Mensa Network‘, comprising 2,000 kirana stores (family-run grocery stores) and small shops, now accounts for one in every five deliveries the company makes, said Manpreet Ratia, head of new initiatives at Myntra, adding that […]