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Ecommerce now plays a vital role in our daily lives. It is redefining commercial activities around the world. Over the years, eCommerce has evolved in profound ways. As we proceed, we will learn about the growth of eCommerce and how to run an eCommerce business in this age. The E-commerce Explosion Let us look at […]

1. Video marketing at its peak Ecommerce Marketing once revolved around text and copy, then it gradually became Image-based, now video marketing is taking center stage as the main medium for on-site marketing for ecommerce businesses. This was always the destination of on-site marketing and product reviews and in 2021, we just might see it […]

 French economy minister Bruno Le Maire has launched a lawsuit against American e-commerce giant Amazon for imposing unfair commercial relationships to suppliers in the country. The legal action follows an investigation from the DGCCRF, the French body in charge of fraud control. The DGCCRF said in a statement on Monday that Le Maire is seeking a fine of 10 million euros […]

In a bid to expand its private label play, Amazon India is set to launch a smartphone in January under the brand name Tenor. However, this is not the ecommerce giant’s first foray into an in-house smartphone. The Seattle-based company had quietly launched two models of smartphones – Tenor E and G – a couple of months before its homegrown […]

Paytm is launching an aggressive nationwide campaign to promote QR code as the dominant form of acceptance of payments using either unified payments interface (UPI) or debit cards at zero cost. The move comes in the wake of the government decision to subsidise the charges on debit card payments that are usually borne by small merchants and is reminiscent of […]

Snapdeal’s Christmas store has a range of festive gifts, X-Mas decor and eclectic products – all put together at prices that will make you smile. The store features a wide range of products covering everything you might possibly like to buy – for yourselves, your home, gifts for your friends, families and even your pets. While the store […]

Myntra.com, the country’s largest online fast-fashion retailer, is planning to enter India’s booming beauty market with a chain of brick-and-mortar stores selling multi-brand cosmetics and wellness items, according to two people familiar with the plans. Myntra already sells more than 100 beauty and cosmetics brands including MAC, Clinique, Bobbi Brown, and Estee Lauder, on its ecommerce platform. […]

Moglix, a Ratan Tata-backed B2B e-commerceplatform, on Thursday announced its expansion to Ahmedabad and Mumbai to cater to the market of Western and Southern India. Currently, Moglix is headquartered in Singapore and is present in Noida, Gurgaon, Chennai and Pune. With these new additions, Moglix is further stepping-up their presence catering to industrial hubs in India, in […]

Catering to the needs of modern and trendsetting customers with a taste for internationally established cosmetics brands, Amazon.in today has announced its partnership with Korea Trade Investment Promotion Agency (KOTRA) Bengaluru to offer Korean beauty brands and products in a separate store on its platform. The partnership with KOTRA Bengaluru enables Amazon.in to offer customers Korean products such as […]

Ridlr, India’s local transit ticketing and information app has tied up with Amazon Pay to enable users to purchase tickets and recharge passes for different modes of public transport in Mumbai seamlessly and securely. “The aim of this association with a global leader such as Amazon Pay is to deliver the most convenient and secure digital payment […]