Blogs & Articles

    • Online shopping still a challenge for Indians: Survey
      Posted in: blog

      In 2016, 73 percent of all Indian shoppers who shopped online faced challenges ranging from shipping, returns, lost products and miscalculated duties and taxes during the holiday shopping season, said global technology company, Pitney Bowes, in its ‘2017 Global Ecommerce Study’ survey. According to the study, although on a global level 47 percent shoppers said […]

    • Amazon takes Indian ad innovation to hold global market
      Posted in: blog

      Amazon is investing heavily in its advertising business in India, and it has a dedicated team in Bengaluru creating innovative products for advertising. The company is seeing good growth in the number of Indian sellers advertising on Amazon, said Colleen Aubrey, global vice-president of performance advertising. She said that a number of India-first and India-focused […]

    • Most e-shoppers don’t trust online reviews: Study
      Posted in: blog

      Can you trust all product ratings and customer reviews while shopping online in India? Maybe not. While top online retailers, including Amazon and Flipkart, are trying their best to encourage shoppers to leave reviews as they boost sales and increase credibility, consumers believe many of these on e-commerce sites are fake or planted. For instance, […]

    • Myntra leverages its network of kirana stores for last-mile deliveries
      Posted in: blog

      Fashion portal Myntra is aggressively leveraging its network of ‘kirana’ stores and other small shops to fulfil its last-mile deliveries. Its ‘Mensa Network‘, comprising 2,000 kirana stores (family-run grocery stores) and small shops, now accounts for one in every five deliveries the company makes, said Manpreet Ratia, head of new initiatives at Myntra, adding that […]

    • Gang poses as sellers, cheats Flipkart off Rs 17 lakh
      Posted in: blog

      Exploiting Flipkart’s Seller Protection Fund (SPF), a gang posed as online sellers and cheated the Bengaluru-based e-commerce major to the tune of Rs 17 lakh. Flipkart filed a complaint with Koramangala police on Wednesday and named nine persons as suspects who are yet to be traced. According to police sources, the fraud was orchestrated from […]

    • Review: Flipkart Billion Capture+ is a more than willing rival to the Xiaomi Mi A1
      Posted in: blog

      Flipkart’s Billion Capture+ phone will be available on Flipkart.com at Rs10,999 (3GB RAM+32GB storage) and Rs 12,999 (4GB+64GB) E-commerce giant Flipkart is getting into the handset business with its own lineup of affordable smartphones. Its first smartphone is called Billion Capture+ and it will be available on Flipkart.com at Rs10,999 (3GB RAM+32GB storage) and Rs […]

    • Amazon to use Tennis to plan next attack on sports broadcasters
      Posted in: blog

      Amazon.com Inc., taking its first steps into live sports video, plans to draw on its early experiences to devise its next attack on Netflix Inc. and traditional broadcasters. The online-retailing giant, which announced an offering of 37 live tennis events to British and Irish video subscribers, will analyze how users react as it plans further […]

    • COD payments at e-commerce firms back to pre-demonetisation levels
      Posted in: blog

      A year after the government’s all-out effort to reduce cash usage and push digital payments after the invalidation of high-value banknotes, cash transactions at e-commerce firms have already returned to pre-demonetisation levels. That’s an indication that hopes of a transformational shift toward digital payments in the aftermath of demonetisation, which caused an unprecedented cash crunch, […]

    • E-commerce versus kirana: Ambani crafts another wave of disruption
      Posted in: blog

      Reliance Industries chairman Mukesh Ambani is the man who has his finger on the pulse of Indian consumer. In a speech at the Economic Times Awards for Corporate Excellence recently, Ambani said when the fashion was to invest abroad, Reliance took a contrarian bet to invest Rs 3.5 lakh crore in India and that has […]

    • Brand Factory to charge entry fee on ‘free-shopping’ days
      Posted in: blog

       Future Group is doing what perhaps no other retailer has done ever: charging customers a cover of Rs 100-250 to enter its discount fashion format Brand Factory. The cover charge would be applicable during a five-day promotion campaign from November 22-26, when Brand Factory will charge consumers buying goods worth Rs 5,000 at maximum retail price (MRP) from its […]

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