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In today’s digital age, starting an e-commerce business has become an exciting and lucrative venture. With the increasing popularity of online shopping, there has never been a better time to dive into the world of e-commerce. However, for beginners, navigating the complex landscape of online entrepreneurship can be daunting. In this beginner’s guide, we will […]

User-Friendly Website Design: A user-friendly website design is key to improving the customer experience. Ensure that your website is visually appealing, easy to navigate, and optimized for mobile devices. Streamlined Checkout Process: The checkout process should be simple and secure, with minimal steps and distractions. Offer a variety of payment options and provide clear information […]

 Customer Focus: Your e-commerce business should be built around the needs and preferences of your customers. This means understanding their wants, needs, and behaviors and using this information to guide your business decisions.  Product Selection: Choose products that are in demand and relevant to your target market. Consider factors such as price, quality, […]

 Competition: The e-commerce industry is becoming increasingly competitive with more and more businesses entering the market. Solution: To stay ahead of the competition, businesses need to differentiate themselves by offering unique products and services, creating a compelling brand, and providing excellent customer service.  Shipping and Logistics: Shipping costs and delivery times are critical […]

1. Video marketing at its peak Ecommerce Marketing once revolved around text and copy, then it gradually became Image-based, now video marketing is taking center stage as the main medium for on-site marketing for ecommerce businesses. This was always the destination of on-site marketing and product reviews and in 2021, we just might see it […]

 French economy minister Bruno Le Maire has launched a lawsuit against American e-commerce giant Amazon for imposing unfair commercial relationships to suppliers in the country. The legal action follows an investigation from the DGCCRF, the French body in charge of fraud control. The DGCCRF said in a statement on Monday that Le Maire is seeking a fine of 10 million euros […]

In a bid to expand its private label play, Amazon India is set to launch a smartphone in January under the brand name Tenor. However, this is not the ecommerce giant’s first foray into an in-house smartphone. The Seattle-based company had quietly launched two models of smartphones – Tenor E and G – a couple of months before its homegrown […]

Paytm is launching an aggressive nationwide campaign to promote QR code as the dominant form of acceptance of payments using either unified payments interface (UPI) or debit cards at zero cost. The move comes in the wake of the government decision to subsidise the charges on debit card payments that are usually borne by small merchants and is reminiscent of […]

Snapdeal’s Christmas store has a range of festive gifts, X-Mas decor and eclectic products – all put together at prices that will make you smile. The store features a wide range of products covering everything you might possibly like to buy – for yourselves, your home, gifts for your friends, families and even your pets. While the store […]

Myntra.com, the country’s largest online fast-fashion retailer, is planning to enter India’s booming beauty market with a chain of brick-and-mortar stores selling multi-brand cosmetics and wellness items, according to two people familiar with the plans. Myntra already sells more than 100 beauty and cosmetics brands including MAC, Clinique, Bobbi Brown, and Estee Lauder, on its ecommerce platform. […]